Join The Next Ultimate PT Marketing Workshop

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"The Direct-to-Consumer New Patient Intensive"

How to Generate Significantly More New Patients Online without Relying on Referrals

Aug. 14, 2025
12:30PM Eastern (60min)
Host: Neil Trickett, PT

Neil Trickett, PT

In This Month's Workshop, You'll Learn How To:

  • Make Your Practice Dominate in An Ultra-competitive Digital Marketplace
  • Fix Your Website’s Leaks and Potentially Double the Number of New Patients Coming from It by Changing Patient Behavior
  • Optimize Your Marketing Rhythms and Engagement Methods to Leverage Your Patient List and Explode Referrals and Reactivations
  • Gain Clarity in What to Work on In Your Marketing to Not only Move the Needle, but Floor It

Upcoming Workshop Topics

Second Thursday Of Every Month

The Direct-to-Consumer New Patient Workshop: How to generate significantly more new patients online without relying on referrals

August 14th, 12:30pm Eastern

You will learn how to:
  1. Make your practice dominate in an ultracompetitive digital marketplace
  2. Fix your website’s leaks and potentially double the number of new patients coming from it by changing patient behavior
  3. Optimize your marketing rhythms and engagement methods to leverage your patient list and explode referrals and reactivations
  4. Gain clarity in what to work on in your marketing to not only move the needle, but floor it.

Google and AI Search for Your Clinic: How to make your clinic top ranked on Google, ChatGPT, AEO, and Social Search

September 11th, 12:30pm Eastern

You will learn how:
  1. Patients now search online differently, and where to focus your efforts to get in front of them 
  2. To create a massive online presence that puts your practice in front of more people who were not even aware of Physical Therapy
  3. To optimize your Google Business and Apple Business Profile, to get your practice in the top 3 local map search box
  4. AI, ChatGPT, and AEO are changing the game on search, and how to take advantage of this to position your practice in front of patients
  5. To use Instagram and Facebook Social Search Optimization (SSO) to get more new patients to you than ever before

Get More New Patients for Less $$: How to Lower Your Patient Acquisition Cost (PAC), With a More Advanced Marketing Approach

October 9th, 12:30pm Eastern

You will learn:
  1. The top 3 drivers of patient acquisition cost and how you can tame them
  2. How to use advanced tracking to get a clearer picture of what marketing actions prompted patient behavior, and how you can use that to lower your patient acquisition cost
  3. What patient behaviors the top 10% of practices leverage to acquire patients for $50 and even less than $30 a new patient
  4. How to cut your Google advertising costs per patient in half

Make More Money per Patient: Proven programs and systems that increase your Patient’s Lifetime Value (PLV)

November 6th, 12:30pm Eastern

You will learn:
  1. What the top 10% of practices do to structure their marketing to leverage their number one patient growth asset, and how you can copy their winning strategy
  2. The one thing you should never say to patients, that costs you tens of thousands each year
  3. The metrics you can manipulate to achieve greater Patient Lifetime Value
  4. How to market upsell and cross-sell patient programs to significantly boost your PLV and bottom line, while enhancing the quality of care and patient outcomes

The Agenda

Learn
Training On This Month's Primary Topic (20 min)
Apply
A Chance To Try It Live, Outline Your Goals, Or Plan Next Steps In A Guided Format (15 min)
Discuss
Bring Your Questions! All Things Marketing & New Patients Are Welcome (10-20 min)
webinar-hosts-landing-page-neil-matt

Gain Insights From PT Practice Owners & Marketing Leaders

Featured Hosts & Speakers:

  • Neil Trickett, PT | Former Clinic Owner, CEO of Practice Promotions
  • Matt Goodemote, PT | Former Clinic Owner, Head of Copywriting & Blog Content
  • ... and You! Bring Your Questions & Ideas to Share, Refine, and Discuss. This is meant to be interactive!

Frequently asked questions

Is this a Zoom webinar?

Sort of, but really it's a Zoom "meeting." The difference is instead of just having one presenter and all you can do is listen, the meeting format allows for discussion, sharing of ideas, and collaboration. We're not just here to talk at you, we want to talk WITH you.

What if I can't make it, will the recording be sent out?

Recordings are made available in our Skool community which is free to join here.

Can I sign up for future topics now?

If you sign up now, we'll also send reminders for the future topics, yes.

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