PT Marketing Workshop Recordings

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Past Workshop Recordings

Hiring 101 for PT Owners

How to Use Google Jobs to Rank Above ZipRecruiter & Hire Top Staff

Hiring is one of the BIGGEST problems for growing PT Clinics. And due to fewer PT graduates, it's only going to get more difficult.

On this webinar, you'll learn ...

  • How to use Google Jobs to appear ABOVE Indeed & Ziprecruiter
  • Career page hacks
  • How to dominate the competition and get the best staff

I presented this exact presentation at the Private Practice Section Conference in 2025.

Thursday October 8th, 2026 at 12:30pm Eastern

Rank #1 on ChatGPT, Google, & AI Search

What PT Owners Need to Know About AI Search in Q3 2026

Unless you live under a rock, you know that patients are turning to ChatGPT, Gemini, and AI Search to ask healthcare questions. But what exactly does that mean for PT clinics? What does your clinic need to do to keep up, and even stay ahead of the curve?

In this webinar, Neil is joined by Amy G, Head of SEO at Practice Promotions. Her team oversees the on-page, off-page, and technical SEO strategies for 1200+ physical therapy clinic locations across North America. And despite shifts in AI, our clients are staying on top.

In this webinar, you’ll learn…

  1. How patient search behavior has changed with AI, ChatGPT, and Google AI Overviews
  2. Why local SEO is critical for growing your clinic
  3. How to future-proof your clinic's online visibility in the age of AI

Thursday September 10 at 12:30pm

Beat Your PT Competitors on Social Media

Know you need to keep up with competitors on social media...but don't know how?

In this LIVE webinar, CEO Neil Trickett, PT is joined by McKenna Kyker, Head of Social Media here at Practice Promotions. She oversees all social media content for our successful PT clients. You'll learn how to...

  • Optimize your social media profiles to get found locally & drive more traffic back to your website
  • Create posts & videos that get seen by more people
  • The #1 hashtag strategy that's working for PT clinics right now

Thursday August 6, 2026 at 12:30pm

How to Get More ACL & Knee Pain Patients

Want more ACL tear & knee replacement patients? In this LIVE webinar, CEO Neil Trickett, PT will share simple marketing tips to attract more knee pain patients! You'll learn how to...

  • Rank for Knee Pain on Google & AI
  • Speak to patients' pain points
  • Use Google Ads PPC

...and ultimately, fill your clinic with more ACL patients!

Here are Neil's slides.

Thursday June 11, 2026 at 12:30pm

 

5 Simple Website Fixes for PTs

AI is changing how patients find physical therapists — and most PT websites aren't ready. But at Practice Promotions, we've built websites for over 1200 physical therapy clinic locations. Plus, our sites convert over 10% of visitors to clients -- 3-4x the industry average!

On this webinar, you'll learn...

  • Simple tweaks to your website and layout that turn more visitors into booked appointments
  • The most common PT website mistakes that drive away new patients (and how to fix them)
  • How to make your website visible to both Google and AI tools like ChatGPT

Thursday May 14, 12:30pm Eastern

 

Recruiting 101 for PT Owners

Simple Career Page Hacks & Google Jobs Tips You Can Implement Today

Recruiting is one of the BIGGEST problems for PT Owners. Next month, thousands of PTs will graduate. Will they choose YOU?

In this webinar, you'll learn to...

  • Use Google Jobs to appear above Indeed & Ziprecruiter
  • Career page hacks
  • Dominate the competition & attract the best staff

Thursday April 9, 12:30pm Eastern

No recording available; click here to download the slides.

Physical Therapists Shaking Hands Outside Clinic Springtime-1

How to Get More Rotator Cuff & Shoulder Patients

Thursday March 12, 12:30pm Eastern

Want MORE shoulder pain patients? In this LIVE webinar, CEO Neil Trickett, PT will share simple marketing tips to attract more rotator cuff patients! You'll learn how to...

  • Rank for Shoulder Pain on Google & AI
  • Speak to patients' pain points
  • Use Google Ads PPC

...and ultimately, fill your clinic with more rotator cuff patients!

Google Ads 101 for PT Owners

February 5, 2026 at 12:30pm Eastern

Google Ads is one of the greatest opportunities to find New Patients quickly!

It's ALSO one of the fastest ways to burn money if you don't do it right.

On this webinar, you'll learn ...

  • How not to WASTE money on Google Ads
  • What campaign types work for the PT Industry
  • Possible HIPAA Violations

Join our next live session here! 

Hiring 101 for PT Owners

January 15, 2025 at 12:30pm Eastern

Hiring is one of the BIGGEST problems for growing PT Clinics. And due to fewer PT graduates, it's only going to get more difficult. 

On this webinar, you'll learn ...

  • How to use Google Jobs to appear ABOVE Indeed & Ziprecruiter
  • Career page hacks
  • How to dominate the competition and get the best staff

I presented this exact presentation at the Private Practice Section Conference in 2025.

AI Marketing 101 for PT Owners

December 11, 2025 at 12:30pm Eastern

View Neil's Slide Deck: https://docs.google.com/presentation/d/1a9LuL1Z-Eox0EQlxl41ejfyMsMMbf3jRwLpnq0FWE2A/edit?usp=sharing

AI is changing EVERYTHING about PT Marketing -- and the clinics who don't change will be left behind. But on this webinar, you'll get no-BS advice on...

  • How patients search online in 2026

  • What's more important: SEO vs AI Search

  • Which "AI Marketing Agencies" you can trust

  • What PT Owners really need to know to stay #1 on Google

  • What's coming in AI Marketing for 2026 (Example: Google Ads in AI Summaries)

You’re Paying Too Much For New Patients: How to Outsmart Big-Budget Competition

October 9th, 12:30pm Eastern

You will learn:
  1. The top 3 drivers of patient acquisition cost and how you can tame them
  2. How to use advanced tracking to get a clearer picture of what marketing actions prompted patient behavior, and how you can use that to lower your patient acquisition cost
  3. What patient behaviors the top 10% of practices leverage to acquire patients for $50 and even less than $30 a new patient
  4. How to cut your Google advertising costs per patient in half

Google, Social, & Ai Search: Staying Visible in the Modern Era (+Multi-location Search Best Practices)

September 12th, 12:30pm Eastern

You will learn how:
  1. Patients now search online differently, and where to focus your efforts to get in front of them 
  2. To create a massive online presence that puts your practice in front of more people who were not even aware of Physical Therapy
  3. To optimize your Google Business and Apple Business Profile, to get your practice in the top 3 local map search box
  4. AI, ChatGPT, and AEO are changing the game on search, and how to take advantage of this to position your practice in front of patients
  5. To use Instagram and Facebook Social Search Optimization (SSO) to get more new patients to you than ever before

The Direct-to-Consumer New Patient Workshop: How to generate significantly more new patients online without relying on referrals

August 14th, 12:30pm Eastern

You will learn how to:
  1. Make your practice dominate in an ultracompetitive digital marketplace
  2. Fix your website’s leaks and potentially double the number of new patients coming from it by changing patient behavior
  3. Optimize your marketing rhythms and engagement methods to leverage your patient list and explode referrals and reactivations
  4. Gain clarity in what to work on in your marketing to not only move the needle, but floor it.

In Next Month's Workshop, You'll Learn:

  • What PT memberships and cash services are working now
  • The 1 thing you should never say to patients
  • How to market & upsell patient programs to boost your Patient Lifetime Value

Upcoming Workshop Topics

Second Thursday Of Every Month

Multi-Location Clinic Marketing for PTs: Advanced Marketing Strategies to Prevent Underperforming Clinics, Maximize Existing Ones, and Successfully Launch New Ones

You will learn:

  1. The top 5 mistakes that multi-location practices make in their marketing that cause clinic locations to underperform
  2. How to explode your clinic growth with advanced Google techniques for multi-clinic location marketing
  3. How top growth clinics approach clinic acquisitions and how best to structure, branding, and marketing to achieve market dominance
  4. Advanced analytics and best marketing tracking techniques to gain marketing clarity and confidence, boosting performance and profitability

The NEW Approach to Recruiting and Hiring that Produces Higher Quality Candidates for Your Practice

You will learn:

  1. How to take your recruiting and hiring in a completely NEW direction, while avoiding being at the mercy of the giant job boards - Indeed, LinkedIn, and Ziprecruiter
  2. The organic multi-channel marketing approach, that attracts higher quality candidates, that WANT to work for you
  3. How to set up a recruitment center in your website, that taps into Google For Jobs, and doesn’t cost you any advertising dollars
  4. How you can leverage Geo-Targeting in Google to get in front of PT, OT, and SLP candidates in other towns, cities, hospital systems, or even Universities
Register now

The Agenda

Learn
Training On This Month's Primary Topic (20 min)
Apply
A Chance To Try It Live, Outline Your Goals, Or Plan Next Steps In A Guided Format (15 min)
Discuss
Bring Your Questions! All Things Marketing & New Patients Are Welcome (10-20 min)
webinar-hosts-landing-page-neil-matt

Gain Insights From PT Practice Owners & Marketing Leaders

Featured Hosts & Speakers:

  • Neil Trickett, PT | Former Clinic Owner, CEO of Practice Promotions
  • Matt Goodemote, PT | Former Clinic Owner, Head of Copywriting & Blog Content
  • ... and You! Bring Your Questions & Ideas to Share, Refine, and Discuss. This is meant to be interactive!

Frequently asked questions

Is this a Zoom webinar?

Sort of, but really it's a Zoom "meeting." The difference is instead of just having one presenter and all you can do is listen, the meeting format allows for discussion, sharing of ideas, and collaboration. We're not just here to talk at you, we want to talk WITH you.

What if I can't make it, will the recording be sent out?

Recordings are made available in our Skool community which is free to join here.

Can I sign up for future topics now?

If you sign up now, we'll also send reminders for the future topics, yes.

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