Monthly PT Marketing Workshop - Recordings

Beat Your PT Competitors on Social Media

Know you need to keep up with competitors on social media...but don't know how?

In this LIVE webinar, CEO Neil Trickett, PT is joined by McKenna Kyker, Head of Social Media here at Practice Promotions. She oversees all social media content for our successful PT clients. You'll learn how to...

Optimize your social media profiles to get found locally & drive more traffic back to your website
Create posts & videos that get seen by more people
The #1 hashtag strategy that's working for PT clinics right now

Thursday August 6, 2026 at 12:30pm

5 Simple Website Fixes for PTs

AI is changing how patients find physical therapists — and most PT websites aren't ready. But at Practice Promotions, we've built websites for over 1200 physical therapy clinic locations. Plus, our sites convert over 10% of visitors to clients -- 3-4x the industry average!

On this webinar, you'll learn...

Simple tweaks to your website and layout that turn more visitors into booked appointments
The most common PT website mistakes that drive away new patients (and how to fix them)
How to make your website visible to both Google and AI tools like ChatGPT

Thursday May 14, 12:30pm Eastern

AI Marketing 101 for PT Owners

December 11, 2025 at 12:30pm Eastern

View Neil's Slide Deck: https://docs.google.com/presentation/d/1a9LuL1Z-Eox0EQlxl41ejfyMsMMbf3jRwLpnq0FWE2A/edit?usp=sharing

AI is changing EVERYTHING about PT Marketing -- and the clinics who don't change will be left behind. But on this webinar, you'll get no-BS advice on...

How patients search online in 2026
What's more important: SEO vs AI Search
Which "AI Marketing Agencies" you can trust
What PT Owners really need to know to stay #1 on Google
What's coming in AI Marketing for 2026 (Example: Google Ads in AI Summaries)

You’re Paying Too Much For New Patients: How to Outsmart Big-Budget Competition

October 9th, 12:30pm Eastern

You will learn:

The top 3 drivers of patient acquisition cost and how you can tame them
How to use advanced tracking to get a clearer picture of what marketing actions prompted patient behavior, and how you can use that to lower your patient acquisition cost
What patient behaviors the top 10% of practices leverage to acquire patients for $50 and even less than $30 a new patient
How to cut your Google advertising costs per patient in half

Google, Social, & Ai Search: Staying Visible in the Modern Era (+Multi-location Search Best Practices)

September 12th, 12:30pm Eastern

You will learn how:

Patients now search online differently, and where to focus your efforts to get in front of them
To create a massive online presence that puts your practice in front of more people who were not even aware of Physical Therapy
To optimize your Google Business and Apple Business Profile, to get your practice in the top 3 local map search box
AI, ChatGPT, and AEO are changing the game on search, and how to take advantage of this to position your practice in front of patients
To use Instagram and Facebook Social Search Optimization (SSO) to get more new patients to you than ever before

The Direct-to-Consumer New Patient Workshop: How to generate significantly more new patients online without relying on referrals

August 14th, 12:30pm Eastern

You will learn how to:

Make your practice dominate in an ultracompetitive digital marketplace
Fix your website’s leaks and potentially double the number of new patients coming from it by changing patient behavior
Optimize your marketing rhythms and engagement methods to leverage your patient list and explode referrals and reactivations
Gain clarity in what to work on in your marketing to not only move the needle, but floor it.

Multi-Location Clinic Marketing for PTs: Advanced Marketing Strategies to Prevent Underperforming Clinics, Maximize Existing Ones, and Successfully Launch New Ones

You will learn:

The top 5 mistakes that multi-location practices make in their marketing that cause clinic locations to underperform
How to explode your clinic growth with advanced Google techniques for multi-clinic location marketing
How top growth clinics approach clinic acquisitions and how best to structure, branding, and marketing to achieve market dominance
Advanced analytics and best marketing tracking techniques to gain marketing clarity and confidence, boosting performance and profitability

The NEW Approach to Recruiting and Hiring that Produces Higher Quality Candidates for Your Practice

You will learn:

How to take your recruiting and hiring in a completely NEW direction, while avoiding being at the mercy of the giant job boards - Indeed, LinkedIn, and Ziprecruiter
The organic multi-channel marketing approach, that attracts higher quality candidates, that WANT to work for you
How to set up a recruitment center in your website, that taps into Google For Jobs, and doesn’t cost you any advertising dollars
How you can leverage Geo-Targeting in Google to get in front of PT, OT, and SLP candidates in other towns, cities, hospital systems, or even Universities

Is this a Zoom webinar?

Sort of, but really it's a Zoom "meeting." The difference is instead of just having one presenter and all you can do is listen, the meeting format allows for discussion, sharing of ideas, and collaboration. We're not just here to talk at you, we want to talk WITH you.

What if I can't make it, will the recording be sent out?

Recordings are made available in our Skool community which is free to join here.

Can I sign up for future topics now?

If you sign up now, we'll also send reminders for the future topics, yes.